MarketingProfs Today: Winning Trust | Finally 140+ Character Tweets | Monetization Options

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In this issue

1.	How-To: How a Simple Story Can Help You Win Your Prospect's Trust
2.	#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week
3.	PRO Interactive Planning Tool: Blog Like a Pro
4.	My View: Monetization Options That Digital Marketers Need to Know About
5.	Survey Says: Do People Read Long Articles on Their Smartphones?

6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.

How-To

How a Simple Story Can Help You Win Your Prospect's Trust

By Terrence Blair

When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility? Read More

FOR PRO Members

Interactive Planning Tool: Blog Like a Pro

This online toolkit gives you a step-by-step blueprint for creating and marketing a successful blog that attracts new business and serves as a dynamic hub for your customers to engage both with you and with one another. Read More

The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.

Survey Says

Do People Read Long Articles on Their Smartphones?

By Ayaz Nanji

Long-form news articles get roughly the same number of mobile visitors as short-form articles—but garner twice as much engaged time, according to recent data from the Pew Research Center. Read More

Quick Take

#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories This Week

By Christian Neri

Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. Read More

My View

Monetization Options That Digital Marketers Need to Know About

By Rob Israch

Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its possible future. Read More

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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