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| By Sonja Jobson |
| You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.
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| A pioneer of word-of-mouth marketing will share with you best-practices and real-world examples, showing you how you can gain a competitive edge and become the most highly recommended brand in your category.
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| What Makes an Ad Go Viral Online? |
| By Ayaz Nanji |
| Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.
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| By Simon Oliver |
| Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.
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Oct 9-10
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