MarketingProfs Today

Friday, May 26, 2023

📋 Table of Contents

1. Color Wheel Theory: Your New SEO Content Framework

2. From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain sponsored webinar

3. Communities Are the Future of Marketing | Marketing Smarts Live Show YouTube show

4. Feed Your Marketing Soul MarketingProfs B2B Forum

5. What Is Marketing Strategy? A Brief Introduction

6. Robot-Powered Marketing Q&A new AI tool

7. Convert Content Researchers Into Customers MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Color Wheel Theory: Your New SEO Content Framework
article
Color Wheel Theory: Your New SEO Content Framework
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. »
sponsored webinar
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
Want to give your customers more personalized experiences with your content—without having to create more of it? Join us to learn how to create a scalable content supply chain that will help you deliver experiences that have an impact—and always convert. »
Communities Are the Future of Marketing | Marketing Smarts Live Show
YouTube show
Communities Are the Future of Marketing | Marketing Smarts Live Show
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them. »
MarketingProfs B2B Forum
Feed Your Marketing Soul
As a marketer, you're tired. You're craving fresh ideas and new relationships. Your soul yearns to be among peers who instinctively get you. If you're nodding along, join us for the best B2B marketing conference on the planet: MarketingProfs B2B Forum. We understand your yearning because we feel it, too. That's why we obsess over not only creating an incredible program of speakers but also giving you an incredible experience that will kickstart new relationships, grow your skillset, and send you home with magical memories! Join us for some B2B marketing magic, October 4-6 in beautiful Boston! Check out the program. »
What Is Marketing Strategy? A Brief Introduction
article
What Is Marketing Strategy? A Brief Introduction
"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing. »
Robot-Powered Marketing Q&A
new AI tool
Robot-Powered Marketing Q&A
Come and stump our new AI-powered Q&A service with your vexing marketing questions. How does it do? Is Jay completely wrong or eerily accurate? Let us know! »
Convert Content Researchers Into Customers
MarketingProfs Working Webinar for PRO Members
Your prospects want to do their own research—before talking with your sales team. So make it easy! Jeannie Walters helps you create a self-service content strategy in Customers Crave Self-Service Content—Session 1 of her PRO-exclusive "B2B Content as CX" Working Webinar series.
Help your prospects choose you!
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Syrup.io Pioneers AI-Driven Email Marketing for Hyper-Personalization PR Newswire
PR Industry Veterans Launch Merritt & Rose Communications, Designed for Next-Gen Tech and Cybersecurity Startups PR Newswire
AccountSend.com Unveils Powerful Platform for B2B Decision-Maker Data and Business Growth EIN News
Lucy Selected for SAP.iO Foundry B2B Innovation Program Business Wire
Hokodo and Mangopay to Provide Payment Offering for B2B Platforms IBS Intelligence
YouHodler Unveils Game-Changing B2B Fintech Solutions at 2023 Crypto Valley Conference Business Wire
Upcoming Events
JUN
1
From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain
45-minute webinar | sponsored by Adobe
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
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