MarketingProfs Today
Together with cookieless advertising platform

Thursday, May 26, 2022

📋 Table of Contents

1. How Content Teams Are Boosting Content Creation Using Automation Tools

2. How to Get Personal With Your Content sponsored article

3. How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts

4. The Digital Event Spectrum: How to Create Events for Every Audience sponsored webinar

5. 13 Interview Questions Asked By Successful Business Leaders

6. Next-Generation Lead Generation MarketingProfs Friday Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Content Teams Are Boosting Content Creation Using Automation Tools
article
How Content Teams Are Boosting Content Creation Using Automation Tools
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them. »
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Don't Miss Reaching Half Your Audience—Let the Cookie Crumble!
Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today. »
How to Get Personal With Your Content
sponsored article
How to Get Personal With Your Content
You definitely want your customers to take their content personally. But that can be difficult when, in many cases, the customer is actually a group of buyers. Learn how to personalize for buying group marketing. »
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts
podcast
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. Read more and listen in. »
sponsored webinar
The Digital Event Spectrum: How to Create Events for Every Audience
Digital event engagement is not one-size-fits-all. Different audiences and event types require different experiences. Join us to learn tips and best-practices for building customized event experiences for every need—from large conferences and networking events to small virtual roundtables and forums. »
13 Interview Questions Asked By Successful Business Leaders
infographic
13 Interview Questions Asked By Successful Business Leaders
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks. Check out the infographic. »
Next-Generation Lead Generation
MarketingProfs Friday Forum
Lead Generation is always a hot topic! At our next Friday Forum, Andy Crestodina reveals his best methods to turbocharge your lead gen strategy. Join Andy and the MarketingProfs community on June 10 at 11:30am ET. Friday Forums are open to everyone!
Bring in more leads
Profs Picks
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It's time to take a bite into the already-cookieless internet. Did you know that over 50% of today's consumers are not addressable via the third-party cookie? That number will only continue to climb after Chrome eliminates cookies in 2023. So why wouldn’t savvy advertisers jump at the opportunity to reach more than half the internet right now? Join Quantcast and eMarketer for a discussion about succeeding without third-party cookies using innovative, future-proof solutions that operate in today's cookieless environment. Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Lob Unveils First-Ever Direct Mail Automation Platform to Enable Intelligent Mail for Marketers Yahoo Finance
Contentgine Employs Artificial Intelligence and Machine-Learning to Analyze Most Popular AI Content Among B2B Decision-Makers MarTech Series
Clozd, A Pioneer and Market Leader in Win-Loss Analysis Technology, Raises $52M in Series A Funding PR Newswire
Paddle Acquires ProfitWell to Automate Payments Infrastructure for SaaS Companies Yahoo Finance
UniformMarket Adds More Muscle to B2B Program Manager Martech Cube
Dallas Venture Capital Announces Closing of $80M Early-Stage B2B SaaS Fund Yahoo Finance
Anteriad Names Lynn Tornabene as New CMO MarTech Series
Upcoming Events
MAY
26
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
JUN
2
[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe
JUN
10
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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