MarketingProfs Today

Wednesday, May 26, 2021

📋 Table of Contents

1. 7 B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

2. Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same sponsored article

3. Five Don'ts for Using Your Podcast in Amplified Marketing

4. Content That Ranks High—the Michael Scott Way ('Be Feared and Loved') sponsored webinar

5. The State of B2B Content Amplification

6. Don't Miss Hall of Fame Keynote Speaker Jay Baer B2B Backstage

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
MarketingProfs article
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them. »
Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same
sponsored article
Why Best-of-Breed and All-in-One Marketing Automation Platforms Can Be the Same
Choices in marketing automation are plenty, and it might seem you have to choose between several best-of-breed platforms or a single all-in-one solution. But, surprise: you can have both. »
Five Don'ts for Using Your Podcast in Amplified Marketing
MarketingProfs article
Five Don'ts for Using Your Podcast in Amplified Marketing
Marketing amplification depends on expanding reach through conversations, which is why podcasts are an ideal tool. But there is no perfect formula to ensure that your brand podcast will be a success. There are do's and don'ts, however. Here are five of the don'ts. »
sponsored webinar
Content That Ranks High - the Michael Scott Way ('Be Feared and Loved')
Are you frustrated by how your brand's content is (or isn't) performing in search results? If so, it's probably time to refresh your strategy. Learn how to ensure your content consistently ranks high and earns backlinks (all through the lens of "The Office"). Sign up now for this free webinar. »
The State of B2B Content Amplification
research
The State of B2B Content Amplification
Most B2B marketers say they do not spend enough time on content amplification, according to recent research. Check out findings from this study. »
Don't Miss Hall of Fame Keynote Speaker Jay Baer
B2B Backstage
Jay Baer will join us June 8 for the next installment of B2B Backstage to show you "How to Lift the Three Drawbridges of Content Success."
Reserve your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A new MarketingProfs Master Class, just announced: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor »
News You Can Use
Updates from around the industry
Veritone Launches MARVEL.ai to Create and Monetize Hyper-Realistic Synthetic Voice Content at Commercial Scale Business Wire
Qualified.com Raises $51 Million Series B After Record Year of 800% Revenue Growth Yahoo Finance
Widen Launches Sweeping Upgrades to Its Combined DAM and PIM Solution MarTech
Dooly Raises $80M in Funding FINSMES
SparkPost Acquires Taxi for Email, Expanding Its Enterprise-Focused Email Platform PR Newswire
Event Leadership Institute to Host Inaugural Business, Design, and Strategy Summit Event Leadership Institute
Paystand and Sage Partner to Make B2B Payments Instant, Intuitive, and Cashless for Sage Intacct Users Yahoo Finance
Affirm spinout Resolve Raises $60M for Its B2B 'Buy Now, Pay Later' Platform TechCrunch
Upcoming Events
MAY
27
[Webinar] Be Feared and Loved: Ranking Content the Michael Scott Way
60 minutes | sponsored by Page One Power
JUN
8
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
JUN
11
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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