MarketingProfs Today: How to Design Customer-Centricity | Brand Feedback Surveys | Abandoned Carts

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In this issue

1.	How-To: Three Steps to Designing a Customer-Centric Organization
2.	PRO MarketingProfs Quick Study Course: Online Advertising
3.	Survey Says: Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?
4.	Infographic: Why People Abandon Online Shopping Carts & What to Do About It

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How-To

Three Steps to Designing a Customer-Centric Organization

By Chris Ferguson

It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but it is possible; these three steps will set you well on your way. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Online Advertising

You'll learn what you need to know about advertising on Google, Bing, Facebook, and Twitter, including an overview of how to manage agency relationships, use bid management, harness retargeting campaigns, and generally benefit from advertising, including native ads. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

By Ayaz Nanji

Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer. Read More

AT-A-GLANCE

Why People Abandon Online Shopping Carts and What to Do About It [Infographic]

By Laura Forer

If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to reduce cart abandonment rates and encourage more purchases. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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