MarketingProfs Today: Video for Your Site | B2B Buyers Need This From Suppliers

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In this issue

1.	How-To: Three Types of Video That Marketers Need to Have on Their Company Website
2.	PRO Seminar: Email Design for Non-Designers
3.	My View: B2B Buyers Expect an Omnichannel Experience From B2B Suppliers
4.	Survey Says: The State of Digital Marketing in India: Budget and Channel Trends

6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.

How-To

Three Types of Video That Marketers Need to Have on Their Company Website

By Marsha Druker

You spend time and money to get people to your website to educate them on your offering and make a sale. Yet, your website is full of text, even though video is the most effective way to tell your story. Read More

FOR PRO Members

PRO Seminar: Email Design for Non-Designers

You'll learn the basic design process and explore design principles such as the use of white space, content hierarchy, color, images, and more. You'll discover how to use that foundation to create effective communications and improve the performance of email marketing programs. Read More

The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.

Survey Says

The State of Digital Marketing in India: Budget and Channel Trends

By Ayaz Nanji

Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane. Read More

My View

B2B Buyers Expect an Omnichannel Experience From B2B Suppliers

By John Fisher

To meet the demands of today's B2Bs, their suppliers should rethink their strategy and make sure it meets their customers' current and future needs. Read More

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