MarketingProfs Today: Competitors as Ally | Sales Rep Challenges | Effective Social Networks

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In this issue

1.	How-To: Six Steps for Turning Competitors Into Allies
2.	My View: The Three Biggest Challenges of Today's Sales Reps
3.	PRO Take 10: Email for B2B: Tips for Each Stage of the Sales Funnel
4.	Survey Says: The Most Effective Social Networks for Marketing a Business
5.	Infographic: Social Media Is the Best Marketer for Your Events

Learn how to blend digital skills like information architecture and experience design with branding and messaging. Earn your master's degree in Information Design and Strategy completely online from Northwestern University. Click here to learn more.

How-To

Six Steps for Turning Competitors Into Allies

By John Toskey

Rather than competing head-to-head, consider the players in your field and how you could combine efforts to help both you and the other company—and, ultimately, your own customers. Read More

FOR PRO Members

PRO Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel

You'll learn several approaches to integrating email into lead nurturing, prospect qualification, and customer progression—at every stage of the sales funnel. We'll explore how content marketing is a key component, and why marketing automation and triggered emails are critical to success. Read More

Online Master of Science in Information Design and Strategy from Northwestern University—Learn how to blend digital skills with branding and messaging, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. Learn more.

Survey Says

The Most Effective Social Networks for Marketing a Business in 2015

By Ayaz Nanji

More than half (52%) of marketers say Facebook is the most important social network they use to grow their business, according to a recent report from Social Media Examiner. Read More

Quick Take

Social Media Is the Best Marketer for Your Events [Infographic]

By Verónica Maria Jarski

Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement. Read More

My View

The Three Biggest Challenges of Today's Sales Reps

By Christopher Faust, Tom Pisello

We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned. Read More

event calendar

May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2	FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 4	PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Chief Content Officer: Ann Handley
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Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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