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In This Issue
+ How-To: Deploying New Tactics in Real-Time Marketing
+ PRO: Take 10—How to Build a Twitter Following in a Week
+ Survey Says: Shoppers Buying Less Impulsively Online
+ Quick Take: How the Epsilon Breach Might Affect Your Email Campaigns
+ My View: Six Quick Tips for Designing Emails for Mobile Devices
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Advertisement  Automate Your Sales and Marketing
Infusionsoft is the best all-in-one tool to automate your marketing and grow sales. By combining CRM and email marketing in a single application, Infusionsoft gives you big-business marketing tools on a small-business budget. To learn more, register now for a live demo.
How-To Real-Time Marketing: How Today's Marketers Are Deploying New Tactics
By Joshua Smith
Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time. Read More
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PRO PRO Favorite Take 10: How to Build a Twitter Following in a Week
In just 10 minutes, MarketingProfs's own Megan Leap shows you how to create a compelling Twitter profile to attract high-quality followers, use Twitter lists, get people to follow you back, and more. Read More
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Advertisement  Explore the new world of communications: Free eBook
"Mastering Audience Engagement," Marketwire's free eBook, guides you through the new media environment and helps you reinvent your role as a strategic, successful communicator. Each chapter contains tips and best practices. Download Chapter 2 now.
Survey Says
Shoppers Buying Less Impulsively Online
As shoppers become more informed—using online channels to evaluate options, socialize about brands, and find the best deals— they are becoming less impulsive when making purchase decisions. Read More
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Quick Take
How the Epsilon Breach Might Affect Your Email Campaigns
Though phishing dangers are most pronounced for banks and brokerages, a recent Epsilon breach that exposed millions of email addresses could affect your email campaigns—and how receptive your customers are—in these three ways. Read More
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My View Six Quick Tips for Designing Emails for Mobile Devices
By Verónica Maria Jarski
When stopping at traffic lights, traveling on planes, or waiting in line, people often whip out their mobile devices and check their emails. To keep your email communications engaging, focus on designing for mobile. Read More
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@CBWhittemore 7 steps to disciplined business blogging https:////ow.ly/50iYp #practicalmktr
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Forum Today's Question
By ochien 5/25/2011 at 10:51 AM
I'm working on a 15-second TV ad for a coffee shop. I need a 10-second visual to convey that the shop helps you start your day. Any ideas? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 2
 PRO Seminar—The Art of Enchantment with Guy Kawasaki
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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