MarketingProfs Today
Together with cookieless advertising platform

Wednesday, May 25, 2022

📋 Table of Contents

1. Balancing Consumer Trust with Privacy-Safe Targeting: Three Tactics

2. A Framework for Getting Started With Customer Journey Mapping

3. The Digital Event Spectrum: How to Create Events for Every Audience sponsored webinar

4. The Top Challenges to Providing an Exceptional B2B Customer Experience

5. Keepin' It Fresh MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Balancing Consumer Trust with Privacy-Safe Targeting: Three Tactics
article
Balancing Consumer Trust with Privacy-Safe Targeting: Three Tactics
Instead of lamenting the impending tightrope walk between personalization and privacy, marketers should take advantage of the cookieless environment and forge better customer relationships. »
sponsored
Don't Miss Reaching Half Your Audience—Let the Cookie Crumble!
Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today. »
A Framework for Getting Started With Customer Journey Mapping
article
A Framework for Getting Started With Customer Journey Mapping
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success. »
sponsored webinar
The Digital Event Spectrum: How to Create Events for Every Audience
Digital event engagement is not one-size-fits-all. Different audiences and event types require different experiences. Join us to learn tips and best-practices for building customized event experiences for every need—from large conferences and networking events to small virtual roundtables and forums. »
The Top Challenges to Providing an Exceptional B2B Customer Experience
research
The Top Challenges to Providing an Exceptional B2B Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research. Check out the study findings. »
Keepin' It Fresh
MarketingProfs B2B Forum
On the B2B Forum stage this fall, we'll feature fresh new voices speaking on breakthrough B2B thinking, including Zontee Hou, Ursula Ringham, and Kenda Macdonald, just to name a few. They'll give you what you need to succeed in B2B marketing. You won't want to miss it!
Don't miss it
Profs Picks
sponsored
It's time to take a bite into the already-cookieless internet. Did you know that over 50% of today's consumers are not addressable via the third-party cookie? That number will only continue to climb after Chrome eliminates cookies in 2023. So why wouldn’t savvy advertisers jump at the opportunity to reach more than half the internet right now? Join Quantcast and eMarketer for a discussion about succeeding without third-party cookies using innovative, future-proof solutions that operate in today's cookieless environment. Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Using Product Management to Bring a Strategic View to Data and AI Ops »
Quality Over Quantity in Lead- and Conversion-Scoring »
The 10 Brands People Feel Most Intimately Connected to in 2022 »
The Podcast Boom: Audience and Content Trends »
The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them »
Taking the Mystery Out of Email Deliverability [Infographic] »
News You Can Use
Updates from around the industry
Mobiquity Technologies to Provide Data and Advertising Solutions for Reflex Finance MarTech Series
Journey Announces Acquisition of ICRAVE, Skilled Creative, and Futures Intelligence PR Newswire
McClatchy Offers Audiences Informed by Intent Data EIN News
B2B Facilitation Platform Amaryllis Payment Solutions Snags $10M to Speed Development PYMNTS
Splitit and BlueSnap Announce Joint Payment Partnership to Simplify Buy Now, Pay Later for the Merchant Community Yahoo Finance
Dynamicweb and Queue Associates Partner to Deliver Flexible B2B and B2C E-Commerce Platform to Microsoft Dynamics Users EIN News
Upcoming Events
MAY
26
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
JUN
2
[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe
JUN
10
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.