MarketingProfs Today: Online Reputation | Not Everything Has ROI | Email Competitiveness

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Effective Ways to Build a Strong Online Reputation
2.	Podcast: Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line, and Call to Action
4.	My View: Three Things Email Marketers Should Do to Stay Competitive
5.	Survey Says: The Most In-Demand Freelance Skills on LinkedIn

6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.

How-To

Five Effective Ways to Build a Strong Online Reputation

By Ajay Prasad

Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk in the park, but it can be done. Read More

Podcast

Not Everything Has an ROI (and That's OK): Virginie Glaenzer on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing technologist and former energy industry marketer Virginie Glaenzer discusses sustainability, open source content, customer experience, and what it means to be an "awakened brand." Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that will inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.

Survey Says

The Most In-Demand Freelance Skills on LinkedIn

By Ayaz Nanji

Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder. Read More

My View

Three Things Email Marketers Should Do to Stay Competitive

By Ivy Shtereva

Email is evolving in response to other digital channels, such as native advertising and social media. Find out what you need to do to remain competitive. Read More

event calendar

May 24	FREE Seminar—Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
Jun 1	FREE Seminar—Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
Jun 2	MarketingProfs University—Marketing Writing Bootcamp
Jun 2	PRO Seminar—Establish Your Message Architecture
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625