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By Wayne Marks |
Differentiating a brand today requires expanding brand management from a traditional product, price, place, and promotion focus to a focus on customer experience as well. Here are four strategies that'll make your brand shine.
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Need help defining objectives for your social marketing campaigns? Check out our how-to guide, A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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How and When to 'Reply All'
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Ever get the urge to hit the "reply all" button on an email conversation? Doing so can fill inboxes with unnecessary chatter or damage a brand's reputation. Consider this advice before airing your dirty laundry in front of everyone.
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By Ron Ploof Last week, I found myself standing next to Ann Handley at the Confab Conference before 60 content creators. Ann asked everyone to jot down three things they wanted to learn. Nearly 60% of questions fell into two categories.
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