MarketingProfs Today
Together with cookieless advertising platform

Tuesday, May 24, 2022

📋 Table of Contents

1. How to Spring-Clean Your Website Content

2. B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers sponsored article

3. How Well Do B2B Firms Handle Routing Sales Leads?

4. The Digital Event Spectrum: How to Create Events for Every Audience sponsored webinar

5. Three Reasons Marketing Leaders Turn to AI

6. Brace for (Sales) Impact MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Spring-Clean Your Website Content
article
How to Spring-Clean Your Website Content
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it. »
sponsored
Don't Miss Reaching Half Your Audience—Let the Cookie Crumble!
Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today. »
B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers
sponsored article
B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers
You can't sell anything if you don't know whom you're selling to. That's where buyer personas come in. This article answers your questions about the benefits and uses of buyer personas. »
How Well Do B2B Firms Handle Routing Sales Leads?
research
How Well Do B2B Firms Handle Routing Sales Leads?
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research. Check out the study findings. »
sponsored webinar
The Digital Event Spectrum: How to Create Events for Every Audience
Digital event engagement is not one-size-fits-all. Different audiences and event types require different experiences. Join us to learn tips and best-practices for building customized event experiences for every need—from large conferences and networking events to small virtual roundtables and forums. »
Three Reasons Marketing Leaders Turn to AI
infographic
Three Reasons Marketing Leaders Turn to AI
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams to boost their performance. Check out the infographic. »
Brace for (Sales) Impact
MarketingProfs Working Webinar Series
Ready to increase your impact on the sales process? Join sales enablement evangelist Pam Didner for our newest Working Webinar Series, Sales Enablement: Aligning Sales and Marketing. You and Pam will create a sales enablement plan that will make your content more effective... and easier to create! Four sessions in June, exclusive to PRO!
Create my plan
Profs Picks
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It's time to take a bite into the already-cookieless internet. Did you know that over 50% of today's consumers are not addressable via the third-party cookie? That number will only continue to climb after Chrome eliminates cookies in 2023. So why wouldn’t savvy advertisers jump at the opportunity to reach more than half the internet right now? Join Quantcast and eMarketer for a discussion about succeeding without third-party cookies using innovative, future-proof solutions that operate in today's cookieless environment. Discover how hundreds of marketers have already gained a competitive advantage by scaling and acquiring new customers, measuring effectiveness, and driving better results. Go cookieless today.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Taking the Mystery Out of Email Deliverability [Infographic] »
How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast] »
People + Data = Better: The Powerful Combo of Analytics and Expertise »
How to Spark Customer Delight in Unexpected Places »
News You Can Use
Updates from around the industry
Alloy Debuts B2B Software Integration Solution Alloy Embedded PYMNTS
TransferMate Secures $70M Funding Round to Accelerate Innovation in B2B Cross-Border Payments and Expand Its Global Presence Business Wire
EVO Payments Acquires North49 to Deliver B2B Integrated Payments for Sage Users Yahoo Finance
PayEngine Secures $10M in Series A Funding PR Newswire
Nexi, Piteco Together Launch B2B Solution for Faster Payments PYMNTS
Stagwell's Media Network and Talon Combine Teams to Accelerate Global Presence of Data-Driven Out-of-Home Advertising PR Newswire
Upcoming Events
MAY
26
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
JUN
2
[Webinar] Marketing Work in 2022: Better Results With Less Effort That's More Effective
60 minutes | sponsored by Adobe
JUN
10
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified
JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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