MarketingProfs Today: Event Marketing Metrics | UGC for E-Commerce | Brand Value, Humor, Diversity | Logos

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In this issue

1.	How-To: Four Key Metrics for Evaluating Event Marketing Performance
2.	Article: 5 Ways to Use User-Generated Content to Boost Your E-commerce Brand [Sponsored]
3.	PRO NEW Interactive Course: Brand Engagement
4.	Podcast: Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE
5.	Survey Says: The Design Elements of Food Logos That Consumers Remember
6.	Infographic: 22 Tips to Help Make Free Shipping Profitable

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How-To

Four Key Metrics for Evaluating Event Marketing Performance

By Dax Callner

ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing. Read More

Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

By Zaius [Sponsored Content]

It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit. Read More

Podcast

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value. Read More

FOR PRO Members

NEW Interactive Course: Brand Engagement

In this 90-minute program, you'll learn what brand engagement is and how to build it through immersive experiences and integrated campaigns. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Design Elements of Food Logos That Consumers Remember

By Ayaz Nanji

Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details of logos are changed, do people notice? Read More

AT-A-GLANCE

22 Tips to Help Make Free Shipping Profitable [Infographic]

By Laura Forer

Customers want free shipping. Brands know shipping isn't cheap. How can you satisfy your customers and still make a profit? Read More

event calendar

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