MarketingProfs Today: The Content Trap | True Influence | Top 10 Companies on LinkedIn

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In this issue

1.	How-To: The Content Trap: When Content Becomes a Commodity (and 3 Ways to Break Free)
2.	Podcast: True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe
3.	PRO NEW How-To Guide: The Serious Marketer's Guide to Creating a Website That Works
4.	Survey Says: The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work
5.	Infographic: Seven Tips for Building a Killer Email List

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How-To

The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

By Aaron Dun

Everyone is publishing content today—at a blinding rate—and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it. Read More

Podcast

True Influence Isn't About Follower Counts: Adobe's Joe Martin and Mark Boothe on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

How Adobe uses influencer marketing to dramatically increase the company's reach during (and long after) its annual flagship event, Adobe Summit in Las Vegas. Read More

FOR PRO Members

NEW How-To Guide: The Serious Marketer's Guide to Creating a Website That Works

This 51-page guide explores what it takes to develop and operate a website that works for your company. You'll learn how to approach the project with the mindset of strategy first, execution second—whether you're building a website from scratch or optimizing an existing one. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Top 10 Companies on LinkedIn: Where Professionals Most Want to Work

By Ayaz Nanji

Alphabet (Google's parent company) and Amazon are the large companies LinkedIn members in the United States most want to work for, according to recent research from the social network. Read More

AT-A-GLANCE

Seven Tips for Building a Killer Email List [Infographic]

By Laura Forer

An email list is a key part of any marketing strategy, so check out this infographic with seven tips for building your list. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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