MarketingProfs Today: Social vs. Content | Tech Buyer Content | Sales, Marketing, Buyer's Journey

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In this issue

1.	How-To: Social Media vs. Content: Where Should You Invest?
2.	Survey Says: B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage
3.	PRO Take 10: Get the Most Out of Your Mobile SEO Strategy
4.	My View: Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind
5.	Infographic: Common Challenges of Marketing-IT Collaborations

6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.

How-To

Social Media vs. Content: Where Should You Invest?

By Rohan Ayyar

Deciding where to put your investment—of money, time, and effort—isn't easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it? Read More

FOR PRO Members

Take 10: Get the Most Out of Your Mobile SEO Strategy

In just 10 minutes, we'll walk you through the most recent—and upcoming—changes that will transform search and enable you to reach and win new customers. You'll walk away with actionable steps to get your site found by your customers on their phones and tablets. Read More

The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.

Survey Says

Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

By Ayaz Nanji

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? Read More

Quick Take

Common Challenges of Marketing-IT Collaborations [Infographic]

By Verónica Jarski

Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be challenging. Read More

My View

Sales and Marketing Should Work Together to Keep the Buyer's Journey Top of Mind

By Sharmin Kent

The battle between Sales and Marketing often starts at the top and persists because of a lack of alignment. But they must work together to guide the buyer's journey. Read More

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