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In This Issue
+How-To: Four Steps for Using Images in Your Brand's Social Strategy
+#SocialSkim: Tweets for TV Ads, Yahoo's Tumblr Purchase, and More
+PRO Online Tool: Social Media Plan
+Survey Says: Consumer Price Sensitivity and Deal Seeking Up in 2013
+My View: I Scream, You Scream, We All Scream for Celebrity Ice Cream
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How-To Four Steps for Using Images in Your Brand's Social Strategy
By Stephen Shepherd
As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs. Read More
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PRO Online Tool: Social Media Plan
Via eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with critical tips for planning, executing, measuring, and optimizing social media programs that meet your business objectives. Read More
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Survey Says
Consumer Price Sensitivity and Deal Seeking Up in 2013
By Ayaz Nanji
Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. Read More
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Quick Take
#SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and More
By Angela Natividad
Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad solution, piles of stats, an Awesome Wall to liven up your next cocktail, and more. Read More
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My View I Scream, You Scream, We All Scream for a Personal Branding and Celebrity Apprentice Ice Cream
By Courtney Bosch
When is ice cream more than ice cream? When it's at the center of the All-Star Celebrity Apprentice show finale. The finalists, Penn Jillette and Trace Adkins, created an ice cream campaign (and gave marketers a personal branding lesson). Read More
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May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
May 30
 FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand
Jun 4
 FREE Seminar—Seven Key Strategies to Boost Your B2B Marketing Mix with Display Advertising
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 PRO Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results
Jun 13
 PRO Seminar—Building the Living, Breathing Brand
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 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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