Today's B2B buyers wear "ad blinders," making them immune to advertising and generic outreach. In this webinar, top B2B marketing leaders reveal how they integrate cutting-edge AI with video to drive efficiency and deeply engage target audiences to achieve remarkable results. See how you can shape your marketing future. »
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. Read more and listen in. »
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. Check out the infographic. »
Low email metrics got you feeling down? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay over 15 years (and billions of emails) to hone these methods—and you can get them today with The Real Truth About Email Marketing. This Master Class is available now to PRO members.
NEWLY LAUNCHED! Yet another brand-new AI weekly series!AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum!Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $400 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
