MarketingProfs: Paid Search and SMBs | What You Need to Know About ABM | Marketing Measurement

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Together with the email platform that works for you:

Thursday, May 23, 2019

	Top 4 Reasons SMBs Should Use Paid Search
	Everything You Ever Wanted to Know About ABM (But Were Afraid to Ask): Samantha Stone [Podcast]
	Marketing Measurement: A Learning Path
	The Top Influencers on Pinterest [Infographic]

Top 4 Reasons SMBs Should Use Paid Search

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

Everything You Ever Wanted to Know About ABM (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]

Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and discusses how you can use it to improve your bottom line. Read more and listen in on this insightful conversation.

Email Marketing That Works for You

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Email is vital for sharing your big ideas and making sure they reach the right people at the right time. That's why the email marketing platform you use makes all the difference: You need the right tools and support to send campaigns your subscribers will love.

Marketing Measurement: A Learning Path

No marketing campaign is complete without measuring and analyzing the results. This learning path covers the essentials you need to identify metrics, measure programs, set up tests, analyze conclusions, and present results. Check out the 5 courses and 30 lessons in this learning path.

The Top Influencers on Pinterest [Infographic]

What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content? Check out this infographic for the answers—and more!

Profs Picks

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Email is the best way to reach your customers at just the right time. But first, you need tools to quickly and easily send campaigns that will grab their attention—and that's exactly what you'll find in Emma's email marketing platform. When you use its powerful automation and personalization features, you'll stand out in the inbox with relevant, engaging content your subscribers will love. Emma's in-house email experts are also there for you every step of the way, offering helpful advice as you create, execute, and analyze your email strategy. Meet Emma: It's email marketing that works for you.

If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.

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[ Webinar ] Four Steps to Streamline Marketing Workflow
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