MarketingProfs Today: UGC Campaigns | Google Algorithm Updates | Successful Triggered Email

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In this issue

1.	How-To: Four Steps to Influencing Customers With a Smart UGC Campaign
2.	Quick Take: Google Search Algorithm Updates to Keep in Mind in 2017 [Article—sponsored by CallRail]
3.	PRO Take 10: Seven Steps to a Successful Re-Engagement Campaign
4.	Survey Says: The Most Effective Triggered Email Types for E-Commerce Brands
5.	Infographic: Content Marketing Stats and Trends in 2017

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How-To

Four Steps to Influencing Customers With a Smart UGC Campaign

By Lesley Vos

People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience. Read More

Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

By Carolyn Lyden [Sponsored Article]

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here's some help. Read More

FOR PRO Members

Take 10: Seven Steps to a Successful Re-Engagement Campaign

You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Most Effective Triggered Email Types for E-Commerce Brands

By Ayaz Nanji

Welcome emails and abandoned-cart emails are the most effective triggered/automated message types for driving e-commerce sales, according to recent research from Klaviyo. Read More

AT-A-GLANCE

Content Marketing Stats and Trends in 2017 [Infographic]

By Laura Forer

How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read More

event calendar

Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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