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MarketingProfs
May 23, 2016 Vol. 15, No. 100
In this issue
1. How-To: Marketers' 10 Most Common Copyright Questions... Answered!
2. Survey Says: Teens' Favorite Media Platforms, Fashion Brands, and Restaurants
3.  PRO  Seminar: Amplify Your Marketing With Brand Metaphors
4. My View: Brain-Based Whiteboard Animation Sparks Customer Engagement
5. Infographic: How to Keep Client Projects on Track
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Advertisement  6 brain science facts for genius email results. Neuroscience is endlessly fascinating, but our synapses really start firing when we learn how it can be applied to email marketing. Check out these 6 intriguing brain science facts and see how brands are using them to get genius results in the inbox.
 
How-To
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Marketers' 10 Most Common Copyright Questions... Answered!
By Kerry O'Shea Gorgone
Here are the answers to your legal questions about copyright law, content curation, and more. Read More
FOR  PRO  Members
Today's PRO Item
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PRO Seminar: Amplify Your Marketing With Brand Metaphors
You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More
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Advertisement  The Science to Winning the Inbox. Von Restorff Effect? Amygdala? Nostalgia? What could these possibly have to do with email marketing? Inside this guide, you'll learn 6 really cool facts about the human brain, and see how top brands are using them to get genius results in the inbox.
 
Survey Says
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Teens' Favorite Media Platforms, Fashion Brands, and Restaurants
By Ayaz Nanji
American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray. Read More
Quick Take
How to Keep Client Projects on Track [Infographic]
By Verónica Jarski
Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them. Read More
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My View
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Brain-Based Whiteboard Animation Sparks Customer Engagement
By Carla Clark
Whiteboard animations are highly effective marketing tools for sparking customer engagement and conversion. Here's a look at the science behind whiteboard animation's effectiveness. Read More

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