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| By Bertrand Van Overschelde |
| The popularity of daily deals shows no signs of abating. But how can you ensure your deals effectively appeal to subscribers? Learn examples of daily deals strategies that work wonders—and those that flop.
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| By Matthew Grant |
| In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective—and become more human.
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| Like Neil Patrick Harris's acting career, e-books are back—and better than ever. Learn how to capitalize on the e-book trend by maximizing engagement, loyalty, and advocacy. This 31-page guide shows you how to create an engaging, interactive, and lucrative e-book.
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Is Public Speaking Part of Your Marketing Mix?
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| You've got a strong marketing mix—but does it include public speaking? Public speaking is a powerful way to get your message to key influencers and decision-makers. But to succeed, you'll need to possess a set of important qualities.
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By Rob Wu
Though fundraising may be a nonprofit's lifeblood, many of us aren't professionally trained to do it. So, how can you fundraise like a champ? Here are seven expert secrets from a nonprofit fundraising professional.
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