MarketingProfs: Lifecycle, Not Funnel, Marketing | Social Media for Sales Research | Demand Gen Data Analysis

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with the email platform that works for you:

Wednesday, May 22, 2019

	Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead
	How to Use Social Media for Sales Research
	How to Analyze Data for Your Demand Generation Programs and Campaigns
	Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead

Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with content marketing to nurture leads and build trust. It's lifecycle marketing, and here is how it works.

How to Use Social Media for Sales Research

Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that are available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

Email Marketing That Works for You

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Email is vital for sharing your big ideas and making sure they reach the right people at the right time. That's why the email marketing platform you use makes all the difference: You need the right tools and support to send campaigns your subscribers will love.

How to Analyze Data for Your Demand Generation Programs and Campaigns

Gathering and analyzing data provides insights into what's working, what's not, and what you can optimize for bigger wins in the future. It's a crucial step for every marketing campaign—especially in demand generation. Learn more with this course.

Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to help you set up a lead-gen system in six steps.

Profs Picks

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Email is the best way to reach your customers at just the right time. But first, you need tools to quickly and easily send campaigns that will grab their attention—and that's exactly what you'll find in Emma's email marketing platform. When you use its powerful automation and personalization features, you'll stand out in the inbox with relevant, engaging content your subscribers will love. Emma's in-house email experts are also there for you every step of the way, offering helpful advice as you create, execute, and analyze your email strategy. Meet Emma: It's email marketing that works for you.

If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.

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