MarketingProfs Today: Screwing Up Engagement | Facebook vs. LinkedIn, Google Lens | PR's Future

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In this issue

1.	How-To: 5 Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
2.	#SocialSkim: Facebook Outpacing LinkedIn for B2B, Google Lens AR-Enabled Search: 12 Stories
3.	PRO On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email
4.	Survey Says: The Future of Public Relations: Trends, Skills, PR vs. Marketing
5.	Infographic: How to Use Google AdWords: 11 Steps to Success

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How-To

Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

By Brandon Carter

What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers. Read More

FOR PRO Members

On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email

In this Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

The Future of Public Relations: Trends, Skills, PR vs. Marketing

By Ayaz Nanji

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations. Read More

Quick Take

#SocialSkim: Facebook Outpacing LinkedIn for B2B, All About Google Lens: 12 Stories This Week

By Christian Neri

This week: A radical shift pitting Facebook against LinkedIn as the professional's social network; a search revolution with Google Lens; Instagram vs. Snapchat with face filters; Facebook's war against clickbait and fake live videos; Twitter's new privacy features; chatbots in search results... Read More

AT-A-GLANCE

How to Use Google AdWords: 11 Steps to Success [Infographic]

By Laura Forer

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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