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| By Aaron Dun |
| Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the value of your content marketing?
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| By Matthew Grant |
| Digital marketing expert and author Mitch Joel shares insights from his new book Control Alt Delete and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
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| This 40-page guide will teach you best practices for garnering social media buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged.
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By Sloane Heller
The 80s classic film The Karate Kid is loved by folks in all demographics. So, in creating an ad campaign to reach Millennials and Baby Boomers, we turned to Daniel's on-screen mother (and mine in real life). Here's a peek behind the scenes of that campaign.
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May 23
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PRO
Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now |
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May 28
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Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki |
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May 30
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FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand |
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June 4
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FREE Seminar—Seven Key Strategies to Boost Your B2B Marketing Mix with Display Advertising |
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June 6
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PRO
Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results |
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Jun 13
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MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200 |
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Jun 14
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Virtual Conference—Content Marketing Sign up for free! |
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Oct 9-11
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B2B Forum 2013—Boston, MA Save
up to $600 through July 16 |
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