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In This Issue
+ How-To: How the Shift to Subscription Services Changes Marketing
+ PRO Take 10: Four Ways to Monetize Local Daily Deals
+ Survey Says: Tracking Local Marketing ROI Challenges National Brands
+ Quick Take: Five Ways to Use Facebook Timeline for Business
+ My View: Want Your Idea to Be Loved? Keep It Simple
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Advertisement  Turn those numbers into actionable insights! Whether you're looking for customers or optimizing your website, learn how to use visual analytics to see and understand your data—and improve your marketing programs. Jim Sterne explains on June 12 at Unleashing Your Inner Analyst. Register now (free).
How-To Subscribers, Not Buyers: Five Ways the Shift to Subscription Services Changes Marketing
By Jeff Yoshimura
A major change is afoot in how people are spending. Customers are moving away from one-time buying and toward subscribing to services. That shift means more revenue opportunities for marketers—and big changes in how they market. Read More
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PRO Take 10: Four Ways to Monetize Local Daily Deals
Local daily deals can be a very expensive form of marketing that could run your business into the ground if done incorrectly. In just 10 minutes, learn how to incorporate them into your marketing mix (the right way) without hurting your bottom line. Read More
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Advertisement  80 million Americans ages 12 and older have a cell phone that can send and receive emails. Are you connecting with the On the Go consumer? Register for our mobile webinar today.
Survey Says
Tracking Local Marketing ROI Challenges National Brands
Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets), but only 42% measure the return on investment of such efforts. Read More
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Quick Take
Five Ways to Use Facebook Timeline for Business
Are you effectively using Facebook Timeline for richer storytelling, branding, and sharing? Learn five useful tips based on the success stories of the Timeline champs. Read More
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My View Want Your Idea to Be Loved? Keep It Simple
By John Mataraza
Is bigger better? Not always. A great idea is great only when others can understand it and easily act on it. The more efficiently you can explain your strategy, the better the strategy most likely is. Read More
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@JeffSheehan 9 Ways To Improve The Signal To Noise Ratio In Twitter via @briansolis https:////ow.ly/b2sDI #smm #twitter
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Forum Today's Question
By AriRose 5/19/2012 at 5:37 PM
Our client is pushing back on our recommended changes to its branding. How do you handle clients who don't let go? Go To Question
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May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp
May 22
 FREE Seminar—18 Ways to Make Social Media and Email Marketing Deliver ROI Together
May 24
 PRO Seminar—Six Steps to Creative Problem Solving
Jun 7-14
 MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
Jun 7
 PRO Seminar—Understanding and Engaging Today's Connected Buyer
Jun 8
 Social Media Virtual Conference—Three Great Social Media Sessions sign up for free
Jun 12
 FREE Seminar—Unleashing Your Inner Analyst
Jun 13
 Smart Marketers Tour—Minneapolis join us in person for free!
Oct 4-5
 B2B Forum 2012—Boston save $300 or more with the Early Bird rate
 
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