MarketingProfs Today: Customer Experience Touchpoints | Brand Love Is Bull | B2B Data Use

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In this issue

1.	How-To: Measure Touchpoint Effectiveness: 6 Steps to Better Customer Experiences
2.	Article: Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.
3.	PRO On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing
4.	Survey Says: How B2B Marketing and Sales Teams Are (and Aren't) Using Data
5.	Infographic: The Best Days and Times to Post on Social Media

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How-To

How to Measure Touchpoint Effectiveness: Six Steps to Better Customer Experiences

By Laura Patterson

Each touchpoint of interaction with your customers creates an opportunity for insight and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read More

FOR PRO Members

On-Demand Seminar: Inspiring Action: The Future of Influencer Marketing

In this PRO seminar, we'll share challenges, best-practices, and success stories in the fast-growing world of influencer and advocate marketing. You'll learn how B2C and B2B companies are working with online influencers and customer advocates to grow their reach, engagement, and conversions. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

How B2B Marketing and Sales Teams Are (and Aren't) Using Data

By Ayaz Nanji

Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and Forrester Research. Read More

Quick Take

Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.

By John Miller

The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll up our sleeves, and get to work. Read More

AT-A-GLANCE

The Best Days and Times to Post on Social Media [Infographic]

By Laura Forer

The latest data from Unmetric shows the best times to post on Instagram, Twitter, and Facebook. Pay close attention: Each platform has its own peak days and hours. Read More

event calendar

May 22	FREE Seminar—Live Streaming for Marketers: How to Plan, Promote, and Execute
May 30	FREE Seminar—Five Ways to Use a Website CMS to Improve UX
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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