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In This Issue
+ How-To: Requiem for a Lead: How to Focus on the Most Important KPI
+ Podcast: Michael Brito Discusses Your Brand, The Next Media Company
+ PRO Seminar: Finding the True Value of Your Online Marketing Campaigns
+ Survey Says: Best-Practices for Selecting Content Marketing Software
+ My View: Branded Games Can Help Marketers Engage With Customers
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Advertisement  Want to be more awesome. Score your leads with help from this free guide—The Grande Guide to Lead Scoring. Filled with tips and best practices, you'll learn the most common scoring dimensions and steps to defining lead scores within your organization. Download today.
How-To Requiem for a Lead: How to Focus on the Most Important KPI
By Gabe Rogol
As marketers have been under more pressure to prove ROI, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue—which is, of course, the most important KPI for any business. Read More
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Podcast Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this new role. Read More
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PRO PRO Seminar: Finding the True Value of Your Online Marketing Campaigns
In this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach. Read More
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Advertisement  Join us for the Content Marketing Virtual Conference and learn to curate the "perfect" content for your business. You don't want to miss the 3 educational sessions—including a keynote from Guy Kawasaki—designed to give you actionable insights that you can implement immediately. Register today.
Survey Says
Best-Practices for Selecting Content Marketing Software
By Ayaz Nanji
Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements? Read More
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My View Branded Games Can Help Marketers Engage With Customers
By Rob Grossberg
Mobile gaming takes up a substantial share of people's daily media time, so why not extend your brand marketing with a branded mobile Web game? Here are the benefits and best-practices of doing so. Read More
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May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 3
 FREE Seminar—Ten Steps to Planning a Successful Webinar
Jun 5
 PRO Seminar—10 Skills Every Marketer Needs to Enhance the Customer Experience
Jun 12
 PRO Seminar—Talk Savvy—Smart Communication for a Social World
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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