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In This Issue
+How-To: Four Ideas to Better Understand Customer Experience
+Survey Says: Instagram More Effective Than Pinterest for Top Brands
+PRO Take 10: A Step-by-Step Guide to Product Selection 
+Infographic: The Hyperconnected Life
+My View: Looking to Hire or Be Hired? Turn to Social Media
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How-To Four Outside-the-Box Ideas to Better Understand Customer Experience
By Linda Ireland
In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these outside-the-box ideas. Read More
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PRO Take 10: A Step-by-Step Guide to Product Selection
In just 10 minutes, we'll share a comprehensive step-by-step approach to product selection that will step up your selling success! Read More
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Survey Says
Instagram More Effective Than Pinterest for Top Brands
By Ayaz Nanji
Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent report. Read More
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The Hyperconnected Life [Infographic]
By Verónica Maria Jarski
Life before the Internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. Read More
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My View Looking to Hire or Be Hired? Turn to Social Media (Job Recruiters Love It, Too)
By Vinda Rao
Job recruiters are scouting for the best job candidates via social media networks. But which platforms do they prefer? Here's how LinkedIn, Facebook, and Twitter compare for job hunting (and finding). Read More
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May 21
FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
May 30
FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand
June 6
PRO Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results
Jun 13
MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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