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Thursday, May 20, 2021

📋 Table of Contents

1. Five SEO Tactics to Optimize Your Internal-Link Profile

2. Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive sponsored article

3. How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts

4. Keys to Delivering Digital Experiences Your Audience Will Love sponsored webinar

5. Why Is Your Brand Forgettable?

6. Get Your Team Mojo Back MarketingProfs PRO Team Membership

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five SEO Tactics to Optimize Your Internal-Link Profile
MarketingProfs article
Five SEO Tactics to Optimize Your Internal-Link Profile
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use. »
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Video in Marketo, Play-by-Play
Video is a highly effective way to supercharge traditional Marketo Engage campaigns. But how does that work, exactly? This 23-page step-by-step guide, "Video Marketing With Marketo Engage: A Playbook," can help. Get the playbook now. »
Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive
sponsored article
Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive
There's so much media hype about Gen Z and its impact on our business world that it can be difficult to sort through it all—especially for marketers. Here are insights from CBX's research about the generation that's breaking cultural barriers. »
How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts
podcast
How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts
A.J. Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. Read more and listen in on this fascinating conversation. »
sponsored webinar
Keys to Delivering Digital Experiences Your Audience Will Love
Digital experiences like webinars, virtual events, and curated content hubs are how we marketers drive the entire buyer's journey in a digital-first world. But how can you rise above all of the digital noise to deliver experiences that your audiences will love? This is your chance to find out. »
Why Is Your Brand Forgettable?
infographic
Why Is Your Brand Forgettable?
Why isn't your brand memorable? It might be because you're failing to present your brand consistently or because you've failed to develop a unique selling proposition. Check out the infographic. »
Get Your Team Mojo Back
MarketingProfs PRO Team Membership
Has your team lost a little of its oomph over the past year or so? Make sure they have access to the education, support, and community they need to succeed—give them a PRO team membership.
Help your team
Profs Pick
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We marketers know a good thing when we see it, which is why we rate video as the second-most valuable marketing strategy—right behind having a website. And these days, effective video communication is more important than ever. But you have to know how to incorporate video into your nurture programs to drive opportunities, including how to use video in Marketo Engage campaigns. Luckily, a step-by-step guide, "Video Marketing With Marketo Engage: A Playbook," can help you can set achievable goals, draft an effective strategy, develop a content plan, segment and lead-score you audience, and convert more leads. Download the guide and get started now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
OSF Digital Acquires Adept Group to Strengthen B2B Reach and Target B2C Commerce Brands in APAC Yahoo Finance
Snowflake and ZoomInfo Help Cloud Users Integrate Business Contact Data Venture Beat
Suzy Appoints Katrina Engelman as Chief Marketing Officer MR Web
B2B Payments Company Melio Appoints Former American Express Executive as General Counsel and Chief Compliance Officer AIthority
Singapore's B2B Payments Firm Thunes Nets $60 Million in Funding PYMNTS
Educative Secures $12 Million Series A Funding to Expand B2B Offerings for Engineering Managers and Leaders PR Newswire
DropLoads Scales B2B Corporate Services to the Masses for Logistics Routes Yahoo Finance
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