MarketingProfs Today: Modes of Persuasion | Snapchat Tweaks Its Algo | Smart Big Data

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In this issue

1.	How-To: Five Modes of Persuasion You Need in Your Marketing Campaigns
2.	#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories This Week
3.	PRO Interactive Toolkit: Social Media Planner
4.	My View: Marketers Can Win the Big Data Game by Playing It Smart
5.	Survey Says: The Most Important Mobile E-Commerce Features

eCommerce Benchmark eBook for 2016.Be updated on the latest retail benchmarks and see how you stack up to your competitors. Access data from over 120,000 eCommerce stores. Download eBook Now.

How-To

Five Modes of Persuasion You Need in Your Marketing Campaigns

By Timothy Carter

If marketing is essentially about persuasion, then the use of highly effective persuasive techniques can take a campaign goal to the next level—whether that's attracting more traffic, earning more conversions, or sparking more customer engagement. Read More

FOR PRO Members

Interactive Toolkit: Social Media Planner

Through eight simple and well-defined steps, this Social Media Marketing SmartTool will provide you with easy-to-implement tips for planning, executing, measuring, and optimizing social media campaigns that meet your business objectives. Read More

2016 eCommerce Benchmarks. Compare yourself to your competitors—find out how your competitors are marketing their products, find ways to improve your marketing across channels and devices, and see if you are getting the full benefit of user-generated content. Download eBook Now.

Survey Says

The Most Important Mobile E-Commerce Features

By Ayaz Nanji

Consumers who use their smartphones to shop say the most important feature of a mobile e-commerce offering is the ability to allow shoppers to easily see product photos, according to a recent report from Nielsen. Read More

Quick Take

#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

By Christian Neri

From Snapchat's plans for a nonchronological algorithm to social networks' taking on the role of news organizations to Google's new topic-driven social product and Twitter's character-limit tweak, social giants tackled challenges from all corners. Read More

My View

Marketers Can Win the Big Data Game by Playing It Smart

By Dave O'Flanagan

Customers constantly drop online clues about what they want, but most companies don't pick up on them. Successful marketers piece the clues together—then deliver exactly what customers want. Read More

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