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In this issue

1.	How-To: Take Your Influence and Credibility to the High Board: Diving Into Change
2.	Podcast: From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur
3.	PRO How-To Guide: How to Create the Ultimate Case Study
4.	My View: Five Undeniable Reasons Your Nonprofit Needs a Blog
5.	Survey Says: How Small Businesses Are Using Social Media [Infographic]

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How-To

Take Your Influence and Credibility to the High Board: Diving Into Change

By Laura Patterson

Marketers feel the pressure. They know that their credibility and influence are at risk when they cannot connect marketing activities to business results. Here's how to fix that problem. Read More

Podcast

From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success. Read More

FOR PRO Members

How-To Guide: How to Create the Ultimate Case Study

In this 28-page guide, you’ll find an 8-step plan for creating the ultimate case study—one that meets both your goals and prospects' needs. Learn to set the right goal for the results you want, find the right subject to write about, get tips for spreading the word about your case study—and much more! Read More

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Survey Says

How Small Businesses Are Using Social Media [Infographic]

By Ayaz Nanji

Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch. Read More

My View

Five Undeniable Reasons Your Nonprofit Needs a Blog

By Amy Butcher

Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement. Read More

event calendar

May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2	FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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