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In This Issue
+ How-To: The Nitty-Gritty of Brand Story Power
+ Survey Says: Social Media Delivers Highest-Quality Users in Ad Campaigns
+ PRO Seminar: Seven B2B Marketing Confessions to Improve Your Marketing
+ Infographic: The State of Digital Content
+ My View: Gamification Makes College (and Marketing) Fun
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Advertisement  Want to shake your stage fright when presenting? Learn how to keep your cool with these confidence-boosting tips from communications expert Matt Abrahams, courtesy of Citrix GoToWebinar—the do-it-yourself event tool for presenting to up to 1,000 online attendees. Download the free white paper.
How-To The Nitty-Gritty of Brand Story Power
By Catherine Sherlock
Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples. Read More
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PRO PRO Seminar: Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
Learn from presenter John Wall's experience: successes, failures, tragedies, flawlessly executed campaigns.With over 20 years in business, he has created a guide that will help those who are putting together their marketing strategy and tactics. This PRO seminar will give you a framework that will help you improve your B2B marketing efforts now. Read More
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My new book Youtility: Why Smart Marketing is About Help Not Hype is selling like crazy. And if you pre-order from me you'll get 25% off, free shipping, and up to 8 exclusive content bonuses just for you. But only until May 24.
Survey Says
Social Media Delivers Highest-Quality Users in Ad Campaigns
By Ayaz Nanji
Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. Read More
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The State of Digital Content [Infographic]
By Verónica Maria Jarski
In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. Read More
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My View If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing
By Matt Snodgrass
You've heard about gamification, but does it apply to real life? Absolutely. Here's some inspiration from a college professor who used it for his class. Read More
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May 21
 FREE Seminar—What Marketing Can Learn From Sales: An Intro to Account-Based Marketing
May 23
 PRO Seminar—Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now
May 28
 Special Engagement—How to Publish a Book for Powerful Marketing featuring Guy Kawasaki
May 30
 FREE Seminar—Ain't Nobody Got Time for That: How to Become a B2B Content Brand
June 6
 PRO Seminar—How to Create Marketing Plans that Cross Channels and Deliver Results
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Jun 14
 Virtual Conference—Content Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
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