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Together with short-form video marketing platform
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Thursday, May 2, 2024 | Today's dose of marketing know-how.
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| MarketingProfs event |
| Video Marketing Friday Forum |
| Video is highly engaging, so it makes sense as a marketing channel. Problem is: budget, time, script... But once our three video experts share their insider knowledge with you, you'll soon be producing high-quality videos that engage and help convert prospects. Register now (it's free!). » |
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How to Create Truly Unique Content
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MarketingProfs Master Class for PRO members
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| Unique content drives engagement. How do you come up with unique content? One smart way is to interpret the results of a survey. Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a catergory by itself. Aspiring thought leader, this mini-workshop is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community. |
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| Profs Picks |
| sponsored |
| Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. Discover how in the TikTok B2B Lead Generation Guide. Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: Download the guide today. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
JUST LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
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JUST ANNOUNCED: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
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| IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
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