MarketingProfs Today: United and PR 101 | Fake News and Fact-Checking | Social-Listening Tools

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In this issue

1.	How-To: United Airlines: A PR 101 Lesson in Crisis Communications
2.	Quick Take: Fake News Means Fact-Checking Must Be Part of Your Content Strategy
3.	PRO Take 10: Improve Website Effectiveness With an Optimized Contact Page
4.	Survey Says: Why Brands Use Social Media Listening Tools
5.	Infographic: Happy 30th Birthday, PowerPoint! A History of the Presentation Powerhouse

It's no secret account-based marketing delivers results. But a data-driven approach to ABM delivers exceptional results. Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

How-To

United Untied: A PR 101 Lesson in Crisis Communications

By Melissa Drozdowski

We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles? Read More

FOR PRO Members

Take 10: Improve Website Effectiveness With an Optimized Contact Page

You'll learn to create a contact page that will help you grow your business. We'll show you how to optimize content and layout in ways that encourage your visitors to reach out to learn more about you. You'll leave with tips you can use right away to boost your contact page's effectiveness. Read More

Considering account-based marketing? Download the eBook "The Anatomy of a Successful ABM Strategy" to learn how we increased a new product's pipeline by 114% and customer base by 30%. All in just 90 days.

Survey Says

Why Brands Use Social Media Listening Tools

By Ayaz Nanji

Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch. Read More

Quick Take

Fake News Means Fact-Checking Must Be Part of Your Content Strategy

By Ilana Plumer

Here's what you need to know about fake news, why you should consider fact-checking in your own content marketing, and how to implement a fact-checking process. Read More

AT-A-GLANCE

Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]

By Laura Forer

Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. Check out how it has evolved from overhead-projector assistant to ubiquitous presentation tool. Read More

event calendar

May 10	FREE Seminar—Virtual Summit: Transform your experience management strategy
May 12	Virtual Conference—Email Marketing \| More Opens. More Clicks. More Conversions.
May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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