MarketingProfs Today: B2B Content Production | Webinar Benchmarks | Beware Vanity Metrics

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In this issue

1.	How-To: Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy
2.	Survey Says: 2016 Webinar Benchmarks for Brands
3.	PRO Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
4.	My View: Don't Fall for Vanity Metrics When Measuring Social Media ROI
5.	Infographic: Beware of Unsafe User-Generated Video Content

COPY TO COME

How-To

Content Marketing Production: Creative Solutions Few B2B Marketers Know How to Deploy

By Todd Ebert

B2B marketers are overwhelmed by content marketing, with their top challenges relating to production. No wonder: a marketing department isn't the same thing as a content production team. Read More

FOR PRO Members

PRO Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates

We'll cut through the clutter and share dozens of tactical, proven best-practices that will help you accelerate the production and results of your content marketing efforts. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. Read More

COPY TO COME

Survey Says

2016 Webinar Benchmarks for Brands

By Ayaz Nanji

What's the average length of a brand webinar? Which days are the most popular for hosting events? How much engagement occurs afterwards? Read More

Quick Take

Beware of Unsafe User-Generated Video Content [Infographic]

By Verónica Jarski

Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand. Read More

My View

Don't Fall for Vanity Metrics When Measuring Social Media ROI

By Lilach Bullock

Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones. Read More

event calendar

May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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