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In This Issue
+ How-To: Identify Your Campaign Goals and Measure Their Outcomes
+ Podcast: What Is the Secret to Social Media Success?
+ PRO: Landing Pages 101—Common Mistakes (and How to Fix Them)
+ Survey Says: LinkedIn Beats Twitter and Facebook in B2B Conversions
+ Quick Take: Marketing-IT Cooperation Can Boost Website Performance
+ My View: Four Classic Branding Mistakes (and How to Avoid Them)
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Advertisement  Ground-breaking 5-day Strategic Marketing Management program. Provides conceptual framework for fundamentals of marketing. Learn to develop, implement, evaluate & benchmark strategic marketing plans. Chicago Booth faculty. Download brochure and study indicating a definite ROI in Executive Education
How-To Follow Three Steps to Identify Your Campaign Goals and Measure Their Outcomes
By Laura Patterson
Do you know exactly what your campaign goals are? Do you know how to measure your campaign outcomes? If not, here are three steps you must take when developing and executing any marketing campaign. Read More
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Podcast What Is the Secret to Social Media Success? LoveTheCool's Michelle McCormack [Podcast]
By Matthew Grant
In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success—and what it takes to attain it. Read More
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PRO Landing Pages 101: Common Mistakes That Confuse and Confound (and How to Fix Them)
To help you keep your landing pages streamlined and effective, we've put together this introductory guide that covers top landing page mistakes, how to fix what's broken, the importance of testing your landing pages, and more. Read More
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Advertisement  Find out why the first half of August is a critical time period for marketing to parents and other Back-to-School purchasers. Download our Back-to-School white paper today!
Survey Says
LinkedIn Beats Twitter and Facebook in B2B Conversions
Among three leading social networking platforms—LinkedIn, Twitter, and Facebook—LinkedIn is the most effective source of leads for B2B companies. Read More
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Quick Take
How Marketing-IT Cooperation Can Improve Website Performance
Every so often, a major retailer makes headlines when its website goes haywire. But online glitches endanger small businesses, too. Learn why outages happen—and how a Marketing-IT cooperation can keep your website running smoothly. Read More
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My View Four Classic Branding Mistakes (and How to Avoid Them)
By Laura Clarke
Company branding that is not 100% consistent could cost you money. Learn how to avoid the mistakes that lead to the loss of brand identity—and why you need brand management software. Read More
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@TedRubin Search, Social and Content--The Keys to Inbound Marketing https:////goo.gl/Jd9GG via @BrennerMichael
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Forum Today's Question
By derek 5/1/2012 at 10:20 AM
I need a name for my new sports website that is short and that encompasses all sports. Any suggestions? Go To Question
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May 8
 FREE Seminar—8 Strategies to Take Your Video Marketing to the Next Level
May 10
 PRO Seminar—From Content to Conversation: The Changing World of Marketing Writing
May 10-23
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
May 16
 FREE Seminar—UnMarketing: Top Tools for Engaging Online
May 16
 Smart Marketers Tour—Miami join us in person for free!
May 17
 PRO Seminar—How to Get the Most Out of Your Facebook Ads
June 7-14
 MarketingProfs University LIVE—Digital Advertising Academy save $200 with promo code DIGITIZE
June 8
 Social Media Virtual Conference—3 Great Social Media Sessions sign up for free
 
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