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In This Issue
+ How-To: Six Key Questions (and Answers!) About B2B Mobile Marketing
+ PRO: Seminar—Connect With Customers, Get Them to Spread Your Ideas
+ Survey Says: B2B Marketing Budgets Up 6.7% in 2011
+ Quick Take: A Quick Update—Who Is Scanning QR Codes?
+ My View: Is It an Evil Empire (Avenue)?
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How-To Six Key Questions (and Answers!) About B2B Mobile Marketing
By Christina "CK" Kerley
Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences. Read More
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PRO PRO Favorite Seminar: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
Join Seth Godin for this year's most popular PRO seminar, and take a 90-minute rocket tour of ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on. Read More
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Advertisement  Save 30% on MarketingProfs PRO membership when you upgrade in May!
Answer the call of your career and become a smarter marketer. Go PRO this month and get instant access to hundreds of PRO seminars, Take 10 tactical webcasts, How-To Guides, Case Study Collections, and more. Use code MAY30MPT to save 30% and become a new PRO member today. Good through May 31.
Survey Says
Forrester: B2B Marketing Budgets Up 6.7% in 2011
After several years of making cuts, B2B marketing leaders are increasing their budgets 6.7% in 2011 over 2010 levels, with tech-services companies driving much of the expansion. Read More
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Quick Take
Who Is Scanning QR Codes? A Quick Update
More and more companies are using them, including Starbucks. But what's the deal with QR codes? Consider these facts about QR codes when producing your mobile strategy.
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My View Is It an Evil Empire (Avenue)?
By Drew McLellan
The new social media darling is a "game" called Empire Avenue. Though some people are flocking to it, others are calling it outright evil. Here are the game basics, some pros, and some cons. Read More
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@leeodden What is the best social media monitoring tool? [infographic] https:////tprk.us/jpieTr
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Forum Today's Question
By betsynamisi 4/29/2011 at 4:20 AM
How should I promote credit/debit card use to a skeptical audience that would rather use cash? This promotion will include monetary rewards.
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May 6
 #ProfsChat—Humanizing Your Brand Through Humor and Social Video chat with @timwasher
May 10
 FREE Seminar—Creating a Video Marketing Strategy sponsored by Brightcove
May 12
 PRO Seminar—5 Email Marketing Trends You Can’t Ignore with Loren McDonald
May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 13
 #ProfsChat—Successful Social Media Marketing in the B2B Enterprise chat with @davidbthomas
May 13
 Digital Marketing World—Search Marketing free online conference
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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