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Together with next-gen customer activation platform
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| sponsored guide |
| How B2B Marketers Are Using Data to Drive Demand |
| Nearly half of marketers say they believe applying a data-backed strategy improves the quality of leads, according to this new survey. However, only 20% of those surveyed say they can put their data to use to create a best-in-class demand gen strategy. So how can marketers transform somewhat-successful demand gen into strategy gold? Download this guide to learn more. » |
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Budget? BUDGET? I Don't Have No Stinkin' Budget!
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MarketingProfs B2B Forum On-Demand
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| If you're ready to optimize your messaging, campaigns, or spend—without breaking the bank—check out Jennifer Apy's presentation, How to Cultivate Market Insights On A Shoestring Budget. She'll show you how to gain valuable, cost-effective market insights, even when funds are tight! This recorded B2B Forum Online session is only available until June 30. |
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| Profs Picks |
| sponsored |
| You're no dummy, but you definitely want to check out Personalization for Dummies, Iterable's new easy-breezy e-book on using a personal touch in your marketing. Iterable helps brands unlock growth in the digital era by helping them deliver joyful customer experiences with communications that are a) harmonized, making every interaction a cross-channel experience and bringing together service and promotional experience; b) individualized, using data and AI to craft one-on-one communications at mass scale; and c) dynamic, transforming point-in-time campaigns to always-on adaptive journeys that scale in real-time. It's time to joy-ify your customer experience, and Iterable can help. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Quark.ai Introduces Autonomous B2B E-Commerce Support Yahoo Finance |
| Former Bizible, Marketo, and Adobe Execs Launch B2B Marketing Automation Solution Inflection.io Newswire |
| Stampli Transforms Accounts Payable Data Into Actionable Business Outcomes With Launch of Stampli Insights PR Newswire |
| Three Expands B2B Reach With Currys Business Partnership TechRadar |
| ShelterZoom Closes $9M Series A Financing to Power the Next Smart Documents Applications in Blockchain and Document NFTs Yahoo Finance |
| Sopheon Acquires Front-End Innovation Management Business Solverboard Yahoo Finance |
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