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Wednesday, May 19, 2021

📋 Table of Contents

1. Next-Gen ABM Strategy: Moving Beyond the Account to the Individual Stakeholder

2. Five Ways to Create Engaging Content That Converts for Your B2B Business

3. Keys to Delivering Digital Experiences Your Audience Will Love sponsored webinar

4. The Demographics of 11 Major Social Networks

5. How to Lift the Three Drawbridges of Content Success MarketingProfs event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
MarketingProfs article
Next Generation Account-Based Marketing Strategy: Moving Beyond the Account to the Individual Stakeholder
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know. »
sponsored
Video in Marketo, Play-by-Play
Video is a highly effective way to supercharge traditional Marketo Engage campaigns. But how does that work, exactly? This 23-page step-by-step guide, "Video Marketing With Marketo Engage: A Playbook," can help. Get the playbook now. »
Five Ways to Create Engaging Content That Converts for Your B2B Business
MarketingProfs article
Five Ways to Create Engaging Content That Converts for Your B2B Business
Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts. »
sponsored webinar
Keys to Delivering Digital Experiences Your Audience Will Love
Digital experiences like webinars, virtual events, and curated content hubs are how we marketers drive the entire buyer's journey in a digital-first world. But how can you rise above all of the digital noise to deliver experiences that your audiences will love? This is your chance to find out. »
The Demographics of 11 Major Social Networks
research
The Demographics of 11 Major Social Networks
Younger adults in the United States are much more likely to use Instagram, Snapchat, and TikTok compared with older adults, according to recent research. Check out findings from this study. »
How to Lift the Three Drawbridges of Content Success
MarketingProfs event
Your ultimate success depends on assuming your content will fail (really!). Join Jay Baer on June 8 to make certain you pass the three tests required for content liftoff.
RSVP now.
Profs Pick
sponsored
We marketers know a good thing when we see it, which is why we rate video as the second-most valuable marketing strategy—right behind having a website. And these days, effective video communication is more important than ever. But you have to know how to incorporate video into your nurture programs to drive opportunities, including how to use video in Marketo Engage campaigns. Luckily, a step-by-step guide, "Video Marketing With Marketo Engage: A Playbook," can help you can set achievable goals, draft an effective strategy, develop a content plan, segment and lead-score you audience, and convert more leads. Download the guide and get started now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding MarTech
Zilliant Announces Next Generation Product Innovations to More Intelligently Power B2B Commerce Yahoo Finance
Smartly.io Acquires Viralspace.ai, Bringing AI-Powered Insights to Social Media Advertising Platform Business Wire
Zeotap and PubMatic Announce Expanded Partnership on Identity ExchangeWire
Firmenich Enters Strategic Partnership with Essential Labs, LLC, a B2B E-Commerce Supplier of Fragrance Solutions Yahoo Finance
Esker and KPMG France Announce Strategic Partnership Yahoo Finance
Upcoming Events
MAY
20
[Webinar] Keys to Delivering Digital Experiences Your Audience Will Love
60 minutes | sponsored by ON24
MAY
27
[Webinar] Be Feared and Loved: Ranking Content the Michael Scott Way
60 minutes | sponsored by Page One Power
JUN
8
[PRO Webinar] How to Lift the Three Drawbridges of Content Success
B2B Backstage with Jay Baer | 75 minutes
JUN
11
[Friday Forum] Virtual Event Strategy
3 live sessions | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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