MarketingProfs Today: Social Insights | Small Business Outlook | Local Business Websites

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In this issue

1.	How-To: Three Ways Your Marketing Team Needs to Use Social Insights
2.	PRO MarketingProfs Quick Study Course: Mobile Marketing
3.	Survey Says: The Current Economic and Hiring Climate for Small Businesses
4.	Infographic: 53 Must-Have Features of Local Business Websites

Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.

How-To

Three Ways Your Marketing Team Needs to Use Social Insights

By Jen Handley

Social media's importance in the sales/marketing funnel is by now undisputed, but visibility into the insights each platform can provide is often clouded by meaningless metrics. Here's how your team should be using social insights to guide major marketing decisions. Read More

FOR PRO Members

MarketingProfs Quick Study Course: Mobile Marketing

This course will help you dive right into mobile marketing—from understanding the latest mobile trends and harnessing the power of mobile PPC to mobilizing your marketing mix and avoiding costly mistakes. You'll learn why mobile has changed consumer behavior, how to ensure your site and emails are mobile-friendly, and much more. Read More

We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).

Survey Says

The Current Economic and Hiring Climate for Small Businesses

By Ayaz Nanji

Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo. Read More

AT-A-GLANCE

53 Must-Have Features of Local Business Websites [Infographic]

By Laura Forer

Local e-commerce websites shouldn't always follow the same practices as those of bigger, international retailers. Check out this diagram for a visual guide to the do's and don'ts of your local website. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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