MarketingProfs Today: Real-Time Marketing | The New B2B PR | Resume Formats

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In this issue

1.	How-To: How Real-Time Marketing Changes the Game
2.	PRO Today's Seminar: How the World's Most Creative Marketers Do What Others Don't Dare
3.	My View: The New Rules of B2B Public Relations
4.	Survey Says: The Best Resume Format for Marketers

eCommerce Benchmark eBook for 2016.Be updated on the latest retail benchmarks and see how you stack up to your competitors. Access data from over 120,000 eCommerce stores. Download eBook Now.

How-To

How Real-Time Marketing Changes the Game

By Tamar Weinberg

Brands today have an opportunity to enhance personalization and reach, addressing always-changing customer expectations. With real-time marketing, you can increase loyalty, even upsell, and help retain customers. Read More

FOR PRO Members

Today's Seminar: Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare

Discover how some of the world's most creative marketers earn attention, and learn why we need to step back from our obsession with best-practices. You'll leave with ideas inspired by case studies on how to do the unthinkable and create better content marketing that actually stands out. Read More

2016 eCommerce Benchmarks. Compare yourself to your competitors—find out how your competitors are marketing their products, find ways to improve your marketing across channels and devices, and see if you are getting the full benefit of user-generated content. Download eBook Now.

Survey Says

The Best Resume Format for Marketers

By Ayaz Nanji

Most executives say they still prefer to receive resumes in a Word or PDF format from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group. Read More

My View

The New Rules of B2B Public Relations

By Vanessa Horwell

B2B PR focuses on earning results that change perceptions, shape opinions, drive brand preferences, and create opportunities. Read More

event calendar

May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
May 24	FREE Seminar—Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
Jun 1	FREE Seminar—Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
Jun 2	MarketingProfs University—Marketing Writing Bootcamp
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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