MarketingProfs Today: Employees as Content Creators | Visual Marketing | Marketing Automation

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In this issue

1.	How-To: Four Tips for Turning Employees Into Strategic Content Creators
2.	My View: Three Branding Lessons From a Grammy Award-Winning Violinist
3.	PRO Take 10: Email Marketing Strategies: Out With the Old, In With the New
4.	Infographic: The Rise of Marketing Automation
5.	Survey Says: Visual Marketing: Top Tactics and Challenges

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How-To

Four Tips for Turning Employees Into Strategic Content Creators

By Durjoy Patranabish

A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives. Read More

FOR PRO Members

Take 10: Email Marketing Strategies: Out With the Old, In With the New

In just 10 minutes, you'll discover how to breathe new life into your emails by sweeping away dusty, outdated practices. You'll learn how to align your email efforts with changing technology, increase open and click-through rates, and grow your email ROI. Read More

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Survey Says

Visual Marketing: Top Tactics and Challenges

By Ayaz Nanji

Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute. Read More

Quick Take

The Rise of Marketing Automation [Infographic]

By Verónica Maria Jarski

The marketing automation industry is booming. Here's a look at its rise and reasons for its popularity. Read More

My View

Three Branding Lessons From a Grammy Award-Winning Violinist

By Julia Melymbrose

These real-life experiments involving world-famous violinist Joshua Bell offer important lessons about branding. Read More

event calendar

May 19	FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
May 27	FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2, 4, 9	Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11	PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11	MarketingProfs University—Marketing Writing Bootcamp
Jun 12	Virtual Conference—Content Marketing: 3 online sessions—FREE!
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisors
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

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