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In This Issue
+ How-To: Four Email Marketing Tips to Help You Get the Most Out of Gmail
+ PRO Take 10: Get Sales & Marketing to Collaborate to Meet Customer Needs
+ Survey Says: How to Win Back Inactive Email Subscribers
+ My View: Marketers Should Invest Time in a Teleprospecting Pilot Program
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How-To Four Email Marketing Tips to Help You Get the Most Out of Gmail
By Edward Touw
Gmail has been making lots of waves lately... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities. Read More
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PRO How to Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
In this PRO seminar, veteran sales and marketing strategist John Jantsch will outline today's customer perspective and how to collaborate effectively with your sales team to adapt to your customers' changing needs. Read More
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Survey Says
How to Win Back Inactive Email Subscribers
By Ayaz Nanji
The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by Return Path. Read More
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My View Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program
By Kathy Rizzo
Whether teleprospecting is a new endeavor for you or you're looking to replace or augment your current vendor, embarking on a pilot program is usually a smart first step. Read More
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May 20
 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
May 22
 PRO Seminar—Get Your Sales and Marketing Teams on the Same Page to Meet Customer Needs
Jun 3
 FREE Seminar—Ten Steps to Planning a Successful Webinar
Jun 12
 PRO Seminar—Talk Savvy—Smart Communication for a Social World
Jun 12
 MarketingProfs University—Marketing Writing Bootcamp 16 all new classes for 2014
Jun 13
 Virtual Conference—Content Marketing: Curate the "perfect" content FREE!
Oct 9-10
 B2B Forum 2014—Boston, MA Marketing For What Comes Next: Save $400 today.
 
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