MarketingProfs Today: Customer Data via Online Communities | Why People Hate (or Like) Ads | Big Data

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In this issue

1.	How-To: How to Use Online Communities for a Marketing Strategy Driven by Customer Data
2.	PRO Today's Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon
3.	Survey Says: The Main Reasons Consumers Dislike (and Like) Online Ads
4.	Infographic: Big Data: From Buzzwords to Business Benefits

Join us on June 9 for our free Content Marketing Virtual Conference to learn everything you need to know—from creation through distribution—to become a more sophisticated content marketer.

How-To

How to Use Online Communities for a Marketing Strategy Driven by Customer Data

By Steven Hamrick

Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various points in the customer journey. Read More

FOR PRO Members

Today's Live Seminar: How to Harness User Experience as Your Secret Marketing Weapon

In this Teach Me How seminar, you'll learn to both identify your customers' current online experience and make it unforgettably delightful. You'll leave with tools and tips to ensure every interaction your customers have is so positive that they can't wait to return. Read More

We've announced the B2B Marketing Forum conference program. Check it out and don't forget to register by May 31 to save $400 (PRO members save more).

Survey Says

The Main Reasons Consumers Dislike (and Like) Online Ads

By Ayaz Nanji

The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle. Read More

AT-A-GLANCE

Big Data: From Buzzword to Business Benefits [Infographic]

By Laura Forer

"Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization. Read More

event calendar

May 18	Teach Me How—How to Harness UX as Your Secret Marketing Weapon
Jun 1	Seminar—Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
Jun 1	Online Course—Marketing Writing Bootcamp \| The Fastest Way to Rockin' Writing
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Oct 3-6	B2B Marketing Forum—Save $400 when you register by May 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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