MarketingProfs Today: Brand Personification | Storytelling for Marketing | Customer Experience

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In this issue

1.	How-To: Brand Personification: The Ultimate Way to Get to Know Your Brand
2.	Podcast: Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts
3.	PRO How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates
4.	My View: An Excellent Customer Experience Practically Markets by Itself
5.	Survey Says: Why Employees Don't Share Company News on Social Media

eCommerce Benchmark eBook for 2016.Be updated on the latest retail benchmarks and see how you stack up to your competitors. Access data from over 120,000 eCommerce stores. Download eBook Now.

How-To

Brand Personification: The Ultimate Way to Get to Know Your Brand

By Coralyn Loomis

Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you're making on the world. Read More

Podcast

Use Storytelling to Enhance Your Marketing: Ron Ploof on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing. Read More

FOR PRO Members

How-To Guide: Email Essentials: Chief Strategies for Maximizing Click Rates

This 32-page guide will teach you how to optimize your email efforts to maximize your clickthrough rates. You'll walk away ready to tackle your next email campaign! Read More

2016 eCommerce Benchmarks. Compare yourself to your competitors—find out how your competitors are marketing their products, find ways to improve your marketing across channels and devices, and see if you are getting the full benefit of user-generated content. Download eBook Now.

Survey Says

Why Employees Don't Share Company News on Social Media

By Ayaz Nanji

Many workers say they don't share their company's updates on social media because they don't know whether they're supposed to be posting and because they are not sure what to post, according to a recent report from Bambu by Sprout Social. Read More

My View

An Excellent Customer Experience Practically Markets by Itself

By Sarika Periwal

A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the best customer experience. Read More

event calendar

May 19	PRO Seminar—Unthinkable: How the World's Most Creative Marketers Do What Others Don't Dare
May 24	FREE Seminar—Marketing Motivation: Using Data to Drive More Impactful Marketing Campaigns
Jun 1	FREE Seminar—Step-by-Step: Integrating Your Channels and Technology for Excellent Customer Experiences
Jun 2	MarketingProfs University—Marketing Writing Bootcamp
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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