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In This Issue
+ How-To: Has Personalized Search Killed SEO Ranking Reports?
+ PRO: Overwhelmed by Your Email List? SmartTools Can Help!
+ Survey Says: US Unprepared for Canada's New Anti-Spam Act
+ Quick Take: Why Lead Scores Should Have Expiration Dates
+ My View: Free Seminar to Boost Your Email Marketing Know-How
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How-To The Problem With Personalized Search: SEO Ranking Reports Are Dead!
By Lorianna Sprague
OK, SEO ranking reports are not dead... but Google's personalized search is making them less and less relevant. Learn why many are using the wrong metrics to measure success—and three ways to reach online customers despite personalized search. Read More
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PRO Overwhelmed by Your Email List? SmartTools Can Help!
Creating a plan to manage your email list is difficult. That's why we've pulled together the critical steps for building, optimizing, and governing your email list so that it aligns with best-practices and your business objectives. Read More
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Advertisement  Real-time content users have seen a 28% lift in revenue using live versus static offers. Learn more and download our latest webinar with Movable Ink.
Survey Says
US Companies Unprepared for Canada's New Anti-Spam Act
In the next year, Canada is expected to enact new legislation restricting the use of consumer data for marketing purposes. But most US marketers are unaware of the new law and the potential fines associated with noncompliance. Read More
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Quick Take
Why Lead Scores Should Have Expiration Dates
Are you maintaining the integrity of your lead-scoring system? If not, learn how using expiration dates can help you accurately reflect a lead's current interest and needs. Read More
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My View Free On-Demand Seminar to Boost Your Email Marketing Know-How
By Verónica Maria Jarski
Are you looking for a better understanding of email programs and what happens when you send more email to subscribers? Today, we're offering you a free seminar to help you master your email marketing skills. Read More
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@djwaldow 5 Email Marketing Secrets in 22 Minutes: https:////ar.gy/0~oN Slides from yesterday's webinar w/ @JasonFalls
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Forum Today's Question
By wendys 5/16/2012 at 7:55 PM
I'll be interviewing for a marketing communications position (design and marketing duties). What should I bring to the interview? Go To Question
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