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In This Issue
+ How-To: Is Social Media a Waste of Time and Money for B2B?
+ PRO: A Quick Guide to YouTube & Creating Your Own YouTube Channel
+ Survey Says: Small Business Marketing—Email Most Effective
+ Quick Take: How to Put Your Customers on Hold
+ My View: Thirteen Tips for Creating a Top-Ranked Blog
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Advertisement  Manage Content, Commerce, Community & Communication all in one dashboard—a better tool for ROI-driven marketers. Learn why EPiServer, now available in the US, became Europe's #1 CMS. Click here.
How-To Is Social Media a Waste of Time and Money for B2B?
By Glenn Gow
Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy. Read More
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PRO A Quick Guide to YouTube & Creating Your Own YouTube Channel
In 2010, YouTube users uploaded more than 13 million hours of video content—resulting in more than 700 billion views. Learn how you can use YouTube to create awareness for your brand and connect with interested viewers with A Quick Guide to YouTube & Creating Your Own YouTube Channel. Read More
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Advertisement  Social CRM: Making Social Media Manageable
Need help managing your social media initiatives? A Social CRM tool lets you listen, publish, manage and measure social activity all in one place to create a more engaged network and achieve real business results. Learn how here.
Survey Says
Small Business Marketing: Social Surging, Email Still Most Effective
Though social media use among small businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses. Read More
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Quick Take
How to Put Your Customers on Hold
We all know the frustration of calling a company only to wait—endlessly—while listening to elevator music, ads, or disingenuous messages. Here's how to keep your callers on hold and boost conversion. Read More
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My View Thirteen Tips for Creating a Top-Ranked Blog (Even If You Think Your Company Lacks the Resources)
By Ted Page
"Sure, I know we need a company blog, but nobody has time to do it." That's the No. 1 pain point of time- and resource-constrained clients who know they need to start a blog. But with the right strategy in place and these 13 tips, any company can pull off a successful blog. Read More
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@jeffbullas Starbucks and the 4 Keys to Social Media Engagement https:////bit.ly/cQs0Y2
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Forum Today's Question
By lisa.kelly 5/17/2011 at 6:48 AM
I need an idea to create a buzz and photo opportunity to celebrate the launch of Europe's largest traveling fair. Any suggestions? Go To Question
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May 12-27
 MarketingProfs University LIVE—Email Marketing Essentials save $200 with code MESSAGE
May 19
 PRO Seminar—Increasing Sales with Competitive Intelligence with Sean Campbell, Scott Swigart
May 24
 FREE Seminar—How to Get Heard in a Noisy Social Web World sponsored by Position 2
May 26
 PRO Seminar—Creating Fresh B2B Video Content All Year Long with Pete Savage
June 3
 Digital Marketing World—Mobile Marketing free online conference
June 7
 FREE Seminar—Leveraging Existing Relationships to Increase ROI sponsored by Experian
Jun 13-15
 B2B Marketing Forum 2011—Boston, MA chart a course to more revenue
Jun 16-29
 MarketingProfs University LIVE—Marketing Writing Bootcamp save $200 with code WORDS
 
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