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Together with event marketing and management tech company
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Friday, May 17, 2024 | Today's dose of marketing know-how.
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![Learn How to Master AI for Events](https://i.marketingprofs.com/assets/images/articles/sm/240514-cvent-ad-sm.jpg) |
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Learn How to Master AI for Events |
Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. Get the e-book now. » |
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![B2B Marketers, the Customer Journey, and Sales](https://i.marketingprofs.com/assets/images/articles/sm/MS-17-Pam-Didner-sm.jpg) |
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B2B Marketers, the Customer Journey, and Sales |
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. Tune in! » |
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Profs Picks |
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Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "Mastering AI for Events" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. Get your copy now—and master AI for events. |
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