Today's dose of marketing know-how.
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Friday, May 17, 2024 | Today's dose of marketing know-how.

Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
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Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI. »
Learn How to Master AI for Events
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Learn How to Master AI for Events
Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. Get the e-book now. »
Study: Scaling Your Event Program for ROI
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Study: Scaling Your Event Program for ROI
Events remain critical to growing pipeline and driving demand, making event ROI vital. Discover how you can improve event measurement and demonstrate ROI, deliver personalized audience experiences, and reinforce consistent execution across teams. Maximize your event ROI and efficiency. »
B2B Marketers, the Customer Journey, and Sales
video
B2B Marketers, the Customer Journey, and Sales
Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. Tune in! »
Profs Picks
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Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "Mastering AI for Events" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. Get your copy now—and master AI for events.
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