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| By Dilip Venkatachari |
| J. Peterman is a brand with far more personality than most. However, between Web 1.0 and Web 2.0, the J. Peterman catalog lost its spark. Here are ideas that can bring the spark back to the brand (and to yours!).
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| Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later!
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By Jhon Wlaschin
Emotions can affect how much people will pay (or won't pay) for products and services. Here's a look at what happened when J. C. Penney forgot that fact when it rolled out a new pricing strategy.
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